The pandemic made things challenging for everyone. No industry and business sector was able to evade its repercussions. However, it was the travel industry that bore the most brunt. With the world going into lockdown, hotels and resorts had to struggle to stay afloat. The problem was that it wasn’t only vacation and tourism that came to a halt. Even business travels had to be stopped abruptly due to the pandemic.
Of course, things are getting back to normal now. But is it really going to be that simple to attract tourists and travelers to hotels and resorts?
People now have a lot of apprehensions. They have many requirements for their travel arrangement. For a long time, hygiene and health safety protocols were taken for granted. But not anymore! Even business travelers now pay exquisite attention to this aspect while making their accommodation arrangements. Hence, it has become prudent for hotels and resort owners to market their property differently and make it more accessible worldwide.
Platforms For Owners To Market Their Resorts
The digital option undoubtedly makes things easier. Resort owners have the option of marketing their properties online, which increases the chances of more people being attracted to their side. But you have to be careful where your property is featured. Not every platform is reliable for this purpose. Here are some options you can consider.
Expedia
This is an online travel agent primarily operating in Seattle, Washington. Via this platform, customers get the opportunity to make not only their hotel bookings but also car rental services, flights, and even cruises. Needless to say, it’s pretty convenient. This platform sells products and services on behalf of the suppliers.
It caters to people worldwide and gives utmost importance to marketing. Hence, a lot of people trust Expedia to provide them with the best options.
Agoda
This one’s based in Singapore and owned by Booking Holdings. This online travel agent is accessed by over two million customers worldwide. Since Agoda is strongly focused on the Asian Market, hotels from this region can use it to attract guests from all over the world with immense success.
Agoda is considered highly reliable among people. Hence, if a hotel or resort is featured here, customers don’t really doubt that it would be capable of providing them with the best possible services.
Airbnb
This one definitely needs no introduction. It’s a tad bit different compared to other online travel agents. It’s basically a hospitality marketplace. It’s more focused on homestays. However, recently it has started to include listings for hotels too.
Keep in mind that Airbnb is pretty stringent with its requirements. Hotels and resorts have to meet pretty strict criteria to be considered for the platform. However, since it enjoys immense popularity among users, hotel and resort owners will definitely find it a worthy choice.
Hotwire
This travel website is based in San Francisco, California. Owned by the Expedia Group, it specializes in hotel rooms and similar other travel products.
People who use this platform are typically looking for last-minute deals and affordable accommodations. So if there’s an unsold inventory that you want customers for, this platform can get the job done.
American Express Global Business Travel
Business travelers usually have a different set of requirements compared to those traveling for leisure. And this corporate travel agent understands that perfectly. It specializes in assisting business travelers meet their needs to perfection.
Since it operates in over 100 countries worldwide, making bookings for its customers, hotels, and resorts will find it highly beneficial to market their places on this platform. It will enhance their exposure exponentially, something which is highly needed in the current times.
Global Resort Options
Not everyone traveling for business likes to stay in a hotel. A lot of executives travel with their families and hence want a more intimate and private arrangement for their stay. Global Resort Options caters to this group.
The platform is mostly used by executive business travelers who value luxury and comfort more than anything. Hence, resort owners will find it pretty easy and feasible to reach out to their target market via this platform.
They have been working in the field for 25 years. Therefore, they are more than capable of marketing your resorts on your behalf. The best thing is that they have adjusted to the post-pandemic routine and understood what people are now looking for. They have evolved their marketing strategies accordingly.
Carlson Wagonlit
This is another corporate travel agent hotel owners can consider. It’s an event management company, too, serving in over 140 countries worldwide. If hotels want to make the most of the opportunity and reach out to corporate travelers from all over the world, they will find this one a worthy option.
CWT books services for its customers and keeps its list updated. Therefore, customers have immense faith in their recommendations. Being featured in their list will definitely work in your favor.
BCD Travel
This Dutch company specializes in corporate travel management. Using the platform, customers can book flights, hotels, and similar other services. They are particularly known for their ability to offer their customers the best value for money. It’s active in more than 100 countries worldwide.
Use The Best Available Option
We can’t deny that all the platforms have some incredible benefits to offer. But if you notice closely, they are pretty spread out. None of them really has many listings for resorts. And post the pandemic, people are more open to staying in a resort compared to hotels. This has contributed to the rising popularity of Global Resort Options.
Therefore, if you are a resort owner struggling with marketing post the pandemic, Global Resort Options can definitely help you out. Since the platform is used by executives worldwide to make their travel arrangements, it will give a boost to your resort to partner with them.
Post the pandemic; it has become challenging for resort owners to convince people of their safety protocols. Reliability is a big concern now. But Global Resort Options can put all apprehensions to rest with their marketing techniques.
